How do affiliate marketers rank organically?

This post is about the Australian developed SEO suite by

Its primary achievement is ranking Affiliate Marketing websites organically. Instead of many stand-alone SEO tools around the internet, SEEU has gone further is providing an applied and tested organic growth strategy. Competitors in the market typically leave the users confused about how to actually use the software.

Analysis Paralysis

The common problem is reading countless information on the internet about how to rank organically, only to end up with analysis paralysis – not knowing where to start. “Ok, what now?”. Too many non-actionable facts and theories. Tips like “start a podcast” isn’t practical.

1.1 Million Organic Impressions

That was SEEU’s case study website ‘’ where it achieved 1.1 Million impressions in 10 months.

The strategy is about focussing on a narrow range of actions to make steady progress. It’s better to do something than be overwhelmed and keep searching for ‘that one thing’ to do.



Google Quality Guidelines:

The internet is full of speculation about best practices and what works and doesn’t work, but what isn’t overly discussed is what Google actually has to say about it. After all, that’s who we’re all trying to rank for! There is some extensive information, but 4 points very relevant to affiliate marketers are:

  • Avoid “thin affiliate” sites. This means that you should avoid having exclusively affiliate content on your website. Google sees this as bad user experience because the user could just go directly to the supplier. Remember: what value are you adding to this? The best approach is to have a mix of affiliate content, and general blog content. A 50/50 ratio is be perfect.
  • “Doorway” sites. Having multiple pages (e.g locations), that all lead to one page (a sales page, for example). An example is having 20 pages that are 99% the same content but only differentiated by the location: “Melbourne”, “Sydney”, “Brisbane” etc. Again, it’s a bad user experience, and that’s what Google needs to prioritize.
  • Duplicate content. Don’t just copy stuff from around the internet. It won’t rank well at all. You need to at least modify it and add you own twist.
  • “Black hat” techniques. This refers to any unethical practices that you’re doing just to get more traffic. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Don’t try it because you won’t win. Google is infinitely smarter than you, sorry. They are known to put people in “Google Jail” for breaching the rules.


You win the game by continually exposing yourself to opportunity.

Almost every website on earth will experience the 80/20 rule: You’ll get 80% of your traffic from 20% of your content. It might feel like you wasted time on the low performing 80% of content, but it’s like a weird law of nature. You can’t just write that 20% and hope it does well.

This strategy isn’t doing something once, then sitting back waiting for results. No, it’s a cycle of improvement. Not daily, but definitely weekly. It’s actually pretty simple, and 4 hours a week should cover it.

See the case study at SEEU



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