Marketing and sales are among the most crucial parts of a business’s survival in the market. While both are dependent on each other lots of people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves creating a product according to the requirements of the marketplace and customers, promoting the product through advertising and so on and establishing a competitive price for the item. Marketing is a platform which drives sales. While on the other hand the sales procedure is what you do to successfully sell a product and bring an agreement. Sales and marketing together is a part of selling and one can refrain from doing without the other. They can also be called activities. The success of a business is vital to the success of these two crucial activities.
Marketing is the foundation of a business’s future and launching pad for the sales. While the marketing procedure incorporates the design of the product, advertising and so on the sales process is the execution of all the efforts which includes direct interaction with client either by in-person conference or cold calls or by networking. However there is always a continuous competition between the two, one declaring dominancy over other. The marketing individuals say they have an edge due to the fact that they believe it is they who creates the products, sets the strategy as well as develops tools vital for sales. They say sales are the outcome of marketing and therefore should follow its instructions. The sales individuals might not accept this view and might be completely opposite in their opinion. They think that it is the sales people who in fact offers a product and bring money to business.
But many specialists believe that marketing should play a critical function among the two. A successful marketing campaign makes sales easy and makes individuals think that it is really the sales people who are the dominant leaders. The most essential role of marketing department is to create chances for the sales department. Marketing drives sales and sales drives business’ success. Marketing is like a life assistance for sales, one who is continuously supporting the sales department and allowing them to successfully deliver completion item. There shouldn’t be a race to get supremacy over another department however a race to win the marketplace and customers collaborating.
A majority of businesses combine sales and marketing together however in reality they have various targets. While the sales department has an interest in satisfying the requirements of exactly what the client requested for, the marketing department is actually busy studying what the marketplace demands. The goal of the marketing department is to visualize how the market will shape up in future. They need to visualize their product catering to the requirements of the marketplace for next couple of years and prepare making design changes in their product appropriately.
It is crucial that a company incorporates their sales and marketing department in a well made way. It is the appropriate integration of these 2 important entities that fuels the development of a company. The sale people should not be simply alleviated as the money collectors. Each department has its own function and ought to work together in selling the item of the business and ought to be the foremost essential criteria.
